SALES & MARKETING
WHAT YOU WILL TAKE AWAY FROM THE COURSE
Marketing for business success
ISSUES TO BE ADDRESSED
Sales & Marketing decisions in highly competitive markets are critical for business success.
- The Marketing Management Process.
- Understanding Consumer Buying Behaviour.
- Targeting Attractive Market Segments.
- Differentiation and Brand Positioning.
- Product Decisions.
- Pricing Decisions.
- Distribution Channel Decisions.
- Integrated Promotion Decisions.
- Digital Marketing.
- Marketing Strategies for New Market Entries.
- Strategies for Growth Markets.
- Strategies for Mature and Declining Markets.
- Organising and Planning for Effective Implementation.
- Measuring and Delivering Marketing Performance
- IBM Switches Strategies
- The changing menswear market
- Cruise Ships-Not just for the Baby Boomers
- Ryanair: Low prices, high profits
- Nike vs Vans
WHO SHOULD ATTEND
- Marketing Managers/Directors
- Sales Managers/Directors
- All those who want to develop their sales and marketing skills
- 3 days
- R10 500 excluding VAT per delegate