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SALES & MARKETING

WHAT YOU WILL TAKE AWAY FROM THE COURSE

Marketing for business success

ISSUES TO BE ADDRESSED

Sales & Marketing decisions in highly competitive markets are critical for business success.

COURSE CONTENT

  • The Marketing Management Process.
  • Understanding Consumer Buying Behaviour.
  • Targeting Attractive Market Segments.
  • Differentiation and Brand Positioning.
  • Product Decisions.
  • Pricing Decisions.
  • Distribution Channel Decisions.
  • Integrated Promotion Decisions.
  • Digital Marketing.
  • Marketing Strategies for New Market Entries.
  • Strategies for Growth Markets.
  • Strategies for Mature and Declining Markets.
  • Organising and Planning for Effective Implementation.
  • Measuring and Delivering Marketing Performance

CASE STUDIES

  • IBM Switches Strategies
  • The changing menswear market
  • Cruise Ships-Not just for the Baby Boomers
  • Ryanair: Low prices, high profits
  • Nike vs Vans

WHO SHOULD ATTEND

  • Marketing Managers/Directors
  • Sales Managers/Directors
  • Executives
  • Managers
  • All those who want to develop their sales and marketing skills

COURSE DURATION

  • 3 days

COST

  • R10 500 excluding VAT per delegate
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